About DUBL

At DUBL, our mission is to help golfers play to their full potential.

We design performance-driven eyewear that does more than block sunlight, it enhances the way you track your ball, read the course, and commit to every shot.

Born in Scotland, the home of golf, DUBL combines cutting-edge optics with modern style to deliver a competitive edge that’s as sharp as your focus.

Our proprietary lens technology amplifies contrast, sharpens contours, and reduces visual noise, giving you a clearer view of the course and more confidence in your game.

From tee to green, in the rough or under pressure, DUBL was built to help you stay dialled in, swing with certainty, and walk the course with purpose.

We don’t just make sunglasses. We make golfers. From eyewear to rangefinders, every DUBL product is designed to sharpen your vision of the game.

DUBL exists to change the way golfers see the game, clearer, sharper, more precise.

What is DUBL?

DUBL, pronounced "Double", is shorthand for Douglas Water Bell.

Growing up on the storied courses of the Scottish heartlands, one course held a special place for my father and me: Douglas Water. It was where we played, talked, and grew, more than just a course, it was a thread in the fabric of our relationship.

At its highest point stood the old bell. We often joked about the freezing winds and icy rain we'd face if we were up there at that moment. That bell became a symbol - of resilience, of connection, and of everything the game gave me as a young lad.

DUBL is a tribute to that time, that place, and the bond between golf, family, and home. The game gave me more than I ever realised, and this brand is my way of giving some of it back.

mission

Our mission is simple: stop golfers from losing balls that are still in play.

ethos

We craft high-performance golf equipment that fuses sports expertise with precision optics.

Every product is built to keep your ball in sight and your focus on the shot.

Our sole purpose is to deliver you the best products on the market that stop you losing balls, and you can feel it.

our values
1

Sports Performance

We are golfers to our core and root all we do in driving better results for the auld game.

2

Innovation

We push the boundaries of design to enhance your execution on the course.

3

Never Quit

We harness the power of determination to set and achieve big goals.

4

Trust & Integrity

We build customer trust through honesty and transparency in our operations.