We're rooted in a love for the game and driven by a mission to help golfers see the course—and their potential—more clearly.
We are the bridge between rich golfing heritage and state-of-the-art technology that’s driving the game to new heights.
Join us as we move the game forward, one shot at a time.
All products are designed and shipped from our headquarters.
As golfers ourselves, we design everything to deliver measurable results on the course.
Innovation:
We push design and optical engineering forward to improve shot execution.
Never Quit:
Determination drives us to set ambitious goals and achieve them.
Trust & Integrity:
We earn customer trust through honesty and transparency.
Trade-In Guarantee: Upgrade anytime with a 15% discount on a new pair.
Lost Sunglasses Guarantee: If you lose your sunglasses, you’ll receive 15% off MSRP on a replacement.
Growing up on the storied courses of the Scottish heartlands, one course held a special place for my father and me: Douglas Water. It was where we played, talked, and grew, more than just a course, it was a thread in the fabric of our relationship.
At its highest point stood the old bell. We often joked about the freezing winds and icy rain we'd face if we were up there at that moment. That bell became a symbol - of resilience, of connection, and of everything the game gave me as a young lad.
DUBL is a tribute to that time, that place, and the bond between golf, family, and home. The game gave me more than I ever realised, and this brand is my way of giving some of it back.

